A Text Message is an excellent way to REWARD your Loyal Customers

 

 

Sending emails is an important promotional tool most businesses use for marketing purposes. Besides PCs people can easily send them using their smartphones and other mobile devices. Email marketing is still powerful but sending enormous number of emails every day to numerous email addresses seems to look like spam and therefore become an annoying thing people don't want to get. That is the reason why many emails get straight to spam folders and never will be read and replied.  Piles of emails are just sent out in vain. Here comes the time of notifications. Let's see which advantages they can offer us and how they differ from usual emails.

Push Notifications become more widely spread as the popularity of mobile gadgets is growing, more and more people all over the world buy devices for their work and entertainment.  Users receive pop-up messages telling them some news, discounts, any stuff which can be helpful. Push notifications are like email 15 years ago, people actually pay attention. Having an iPhone,iPad or Android app will allow you to store a lot of different notifications you get. Notifications can be scheduled on sent ad hoc. That's a excellent way to show your attention to customers and reward their loyalty. Share with clients not only special offers but congratulate them on holidays and wish them good holidays. They will appreciate this for sure. Except some short lines notifications can contain URLs and images to provide more info on the subject. Geo fencing will allow sending notification when users are within certain geographic area like driving by a store. Notifications give a plenty of opportunities every business can use and get benefits.

Text messaging has sexy facts!

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Youth are dominating the texting world.  For example, younger people are the most voracious texters. However, there were some data points that merited further exploration — such as the wide disparity in texting between income and educational levels. Seventy-three percent of cell phone owners text one another, and send or receive an average of 41.5 messages on a typical day. This comes to approximately three messages every waking hour. However, this figure is largely unchanged from that reported in 2010. It’s still higher than 2009, when an average of 30 texts a day were reported. Has text messaging reached its saturation point?
Not surprisingly, young people are the most voracious test messages. Cell owners between the ages of 18 and 24 exchange an average of 109.5 messages on a normal day — or about seven each waking hour. (assuming they’re getting more than 3,200 texts per month.
Interestingly, the less education and lower the income level of respondents, the more they were likely to text. For example, respondents with less than a high school education reported an average of 70 texts a day, versus 24 a day for those with four years or more of college. The survey authors did not offer an explanation for this disparity.
The Pew Research Center also asked those texters in a survey how they prefer to be contacted on their cell phone and 31% said they preferred texts to talking on the phone, while 53% said they preferred a voice call to a text message. Another 14% said the contact method they prefer depends on the situation.

People do not like to be sold, but they love to buy!